Generally in that first conversation the subject of search engine optimization (SEO) comes up. If our clients don't mention it to us, then we feel it is our duty as a responsible web design company to raise the subject and to explain what it is and what benefits it can have. Many companies that own websites are now savvy to how important search engine optimization is, and we get many requests lately purely for our SEO services. But there are still the uninitiateds that have never heard of SEO. After we explain that SEO is the process of ranking well on search engines, and most specifically on Google, our uninitiated clients look at us with a sense of wonder and you can almost see the penny dropping. Some clients are unconvinced and some clients are absolute against the idea as they are on a considerably tight budget. But the enlightened ones are intrigued and push us to tell them more on this new wonder called SEO.
You have to have a certain amount of forward thinking about you to understand the importance of SEO. And people with a little bit of the entrepreneur in them tend to grasp the concept and run with it.
A well designed website and good search engine optimization program are still the single smartest investments any business can make. It takes a little forward thinking, and is a long term investment rather than short term. And as every good SEO company will tell you there is an element of risk involved, as front page success cannot be guaranteed. But the benefits of good SEO are huge, and we have many other tales about the success of the SEO we have achieved for our clients websites.
Yes web design is important, but search engines are the air that websites breathe, and without search engine optimizations a website can be starved of air and visitors. So if anyone reading this is skeptical about the power of the web and about the power of the almost god-like search engine we call Google and then think again! Only make sure you choose the right SEO Company, because it can be a bit of a minefield out there!