But before you begin search engine optimization (SEO), you must know about it. Along with keywords, search engines uses algorithm to rank pages on result pages. Search engine robots or spiders uses this algorithm to crawl the web and gather links, keywords, and other relevant information that help them rank websites on search pages. The aim of SEO is to manipulate the data into the algorithm so that search engine robots give your site high ranking.
You have to be very patient when waiting for the rank you want in the search result page. Multiple factors are responsible for a higher rank. Keyword is just one of them. Links in your site or the sites linking to your site is also very important. If you want instant results, you may go for paid service and rank your site under featured results on result pages. For this you have to pay the search engines. Your site will show up under featured results.
To get targeted visitors, you may link to other sites and/or request them to link to you. Targeted visitors are people who are searching for specific product or service. So if you link to or get link from similar kind of site, you will naturally have higher traffic coming to your website. This is why link building is another important thing in SEO along with keywords.
Beside link building and keywords, having an easy to use website is also is the key behind the success of your website. Along with targeted visitors, there will be many casual visitors who will return to site from search pages because of the ease of use of the site. Find out with what keyword they are searching for. Include those words in your content and optimize your site with those keywords. Be selective about the advertisement you place. Place your ads where your targeted visitors come.
Now how to select a SEO company. There are number of companies offering SEO service these days. But how to select one is the trick. First of all, check what sort of strategy a company is using. If the company is using Link Farm for link building or black hat strategies, do not hire that company to do SEO for you. Make sure you hire a company who are into white hat activities.
Also make sure that the company creates back link to your site. Know the origin of the links. If most of them are from various directories and social bookmarking websites, then the SEO company is hardly an effective one. There strategy should be to create maximum traffic for your website. The SEO firm should formulate a procedure so that your site gets regular visitors so that you can yield profit.
Most importantly, the SEO firm should keep you up to date about their activities on your website. Through emails or chat they must let you know what they are doing to optimize your website. They should let you know from where they have taken your links. This will help you understand what kind of quality resources are used to find your website. If most of them are spam sites, it would be damaging for your website.
Another way to find a good SEO firm, is to check which company is being deployed by the leading marketing companies. Also, from the years of experience and customers opinion you can have an idea about the company.