Currently, your target audience could be in a multitude of places on the web, and consequently, tracking them down can be more difficult than ever.
It's not just about creating the latest, greatest innovative website.
It's not just about a flashy design, or a cool graphic theme.
It's not about how many whizz-bang-pop whistles you have on your homepage.
What your web design project is about, is a carefully thought out, end to end process.
One that considers your market, your brand, the objectives of your company, and your potential customer base.
A plan that seeks to tap into the little pockets of the web where your customers lurk.
Online marketing is something we hear all the time as a phrase.
What does it boil down to? Getting you in front of your potential customers, yes - and presented in the right way.
If done well, you can build and build on the new business you gain from online promotion.
Your website will be the first thing that hits your potential customers' senses when they search for you on the web.
You want to have a professional appearance and design that will convey the right message, a website that allows visitors to navigate with ease through your pages and information.
If you want your visitors to buy from you, your website must convey a sense of trust, honesty and sensibility.
First impressions still really do count.
For all the above, you either need a fairly capable in-house designer or team, or you will need to outsource.
There are very few people who can keep up with the rapid advances in web design on a part time basis.
The benefits of outsourcing are manifold.
Quicker turnaround, more professional design, better results in the search engines, less likelihood of nasty surprises and probably more cross-browser compatibility.
If you do have the capability within your organisation to deliver all of the above, then you don't need to read this.
If you don't, then a little research online, and a few phone calls can get you on the right track - see other articles by this author for tips on how to choose a web design company.