Those companies hired marketing research companies just to get that valuable information - they wanted to be on top of their product lines, they want to be ahead to their competitors and the easiest way to do it is to ask the consumers themselves.
That the is purpose of surveys, before surveys are given manually to consumers, through home to home basis or phone based, as the technology evolves and the internet is all over us those research companies decided to come up with survey sites that will serve as the mediators to the corporations and the consumers.
As an added perks they offer cash and rewards as incentives those who will responds in their surveys.
Paid surveys gives way to home based job, what this means is, they have given us a chance to earn extra money right under the safety and comfort of our homes.
If you have a computer and it has internet connection then you are ready to go and explore this opportunity.
This job can help you earn money by just giving a hand to those surveys, answering it, giving out your opinions and all, thus making you eligible to the compensation.
Sounds easy right? It is easy and effortless actually, imagine this, you are surfing the internet, for almost 2 - 3 hours a day with just browsing a social networking sites, or entertainment sites, why not give 1 hour of your time in answering surveys making an opportunity for yourself to earn money.
Everyone is welcome in this kind of job opportunity; you don't need to be a summa cum laude or even a college graduate, you just need to be computer literate, who knows how to surf in the internet.
At the same time you are actually helping these corporations in developing their product, whether it is a new product or a previous product, to improve for the better.
That's how valuable your opinions are to them, it actually beneficial both ways right? Most of the reputable survey sites are free to join, so there is no hassle for you, if ever you have encountered sites that ask for subscription fees or membership fees, it's actually okay but I think it is best to try out sites that offers registration for free.
So if you are a type of person who will likely stay put at your houses for a longer period of time and looking for something relevant to do, open you computer, browse the internet, look for a reputable surveys sites because it is your door to a new way of earning money.